AN ANALYSIS OF DEIXIS IN FLAMING COMMENTS ON @PSSI’S INSTAGRAM RELATED TO COACH DISMISSAL: CYBERPRAGMATICS STUDY

Abstract

This study aims to analyze the types of deixis and flaming expressions found in comments on @PSSI’s Instagram post regarding the dismissal of coach Shin Tae Yong. Using a descriptive qualitative method, data were collected through passive observation and documentation, then analyzed using Yule’s (2022) deixis theory and Yus’s (2011) cyberpragmatics framework, supported by Taufik & Rezi’s (2022) flaming typology. The results reveal that person deixis is the most dominant, highlighting how users directly address or attack certain figures or institutions. Spatial deixis and temporal deixis appear less frequently, functioning mainly to contextualize anger or criticism. Flaming expressions are classified into anger and insult categories, encompassing subtypes such as attacking, swearing, condescending, and laughing. These findings demonstrate that deixis not only clarifies referential meaning in online communication but also reinforces emotional expression and aggression in digital discourse, offering new insight into the pragmatic use of language in social media contexts.