REPRESENTATION OF DEFORESTATION ON GREENPEACE INDONESIA INSTAGRAM ACCOUNT: MULTIMODAL DISCOURSE ANALYSIS

Abstract

This study examines the representation of deforestation on Greenpeace Indonesia Instagram account using a multimodal discourse analysis study. The purpose of this study is to explore how Greenpeace represents verbal and visual in campaigning Deforestation in Indonesia. This study uses qualitative descriptive, the data collecting and analysis techniques in this study based on Creswell 2022. The data source for this study is from the official Greenpeace.id Instagram account, data in the form of verbal and visual from 2024 posts discussing deforestation. This study uses the theory of Transitivity Systems Sfl by Halliday 2014 to analyse verbal and Visual Grammar theory by Kress & Van Leeuwen 2021 to analyse visual. The results of this study indicate that verbal and visual in Greenpeace campaign have a very strong role and relationship, With the material process in verbal form dominating with 53 data and the action process in visual form dominating with 34 visual data, Greenpeace represents its verbal and visual by defending the rights of indigenous peoples and rejecting the harmful exploitation of nature.